Oct 16 2012
Britvic, a leading soft drinks supplier, is launching a programme of activity this Halloween to drive soft drinks sales in October. Tango will look to take over the occasion by becoming Halloween’s ‘official’ sponsor.
Tango is looking to own Halloween with its tongue-in-cheek official sponsorship of the occasion and extend its popular and long-standing ‘side effects’ campaign. Featuring across all 330ml, and 2l packs from October, symptoms of Tango consumption will be communicated to consumers – ‘Too much Tango turns you into a Zombie’ with a radical, but collectable Zombie design.
A flash on pack will communicate to consumers the partnership alongside the call to action ‘Don’t be seen dead drinking anything else’. Zombie PR events will also take place during October and will feature on both facebook.com/youvebeentangoed and youtube.com/tango.
Adam Goodger, Tango Senior Brand Manager, says: “Increasingly Halloween is providing a big opportunity for retailers to boost their sales. From having a carefully-planned Halloween party to a big night in with a scary film, Halloween is a perfect fit for Tango with its so-called sponsorship and limited edition packaging. Retailers should be stocked up to take advantage of the sales and profit opportunity the activity will create around this time of the year.”
<a href="http://www.talkingretail.com/products/product-news/16201-britvic-launches-halloween-frighteners.htmltag:news.google.com,2005:cluster=http://www.talkingretail.com/products/product-news/16201-britvic-launches-halloween-frighteners.htmlMon, 06 Sep 2010 13:20:02 GMT 00:00″>Britvic launches Halloween frighteners